It's no secret that drugstore beauty is getting really good, with lines like Wet n' Wild, bliss, Physicians Formula, Versus, Olay, and more competing with the best of them. Dollar General's Believe Beauty line is the newest such brand to garner major buzz for both its affordability and insane product range. If you haven't heard of it yet then you're in for a treat because it's got everything you'll need to completely restock your makeup bag and bathroom counters. From face wipes and setting spray to nail polish and eyeshadow palettes, it truly is a comprehensive brand. The best part? Every single thing is under $5. Told you it was affordable.
It's entirely understandable that the buzz is starting to build. Every single product in the collection — over 140 items — is $5 or less. That includes eye shadow palettes, loose powder, lipstick, tinted moisturizer, contour sticks, false lashes, makeup brushes, and so much more, with some items like nail polish priced as low as $2.50.
As reported by Allure, Believe Beauty is starting to pick up major momentum thanks to the fact that beauty vloggers the likes of Juicy Jas, Emily Noel, and Kelly Strack have been singing its praises on their channels. And as pointed out by CNN, the hashtag #believebeauty is trending on Instagram, having been used within more than 3,000 posts. While the brand's own Instagram page currently has 4,480 followers, there's no doubt that's about to increase.
Will you be trying out some of these products for yourself?